Rapido
Driver Retention & Supply Problem
Problem
Rapido drivers work for multiple platforms, leave when incentives drop, and provide inconsistent supply. Surge pricing issues and rider cancellations compound the problem. The main issue is that driver earnings are not predictable.
Users
drivers
riders
Root Cause Analysis
Multi-platform drivers
No loyalty or switching cost
Incentive dependency
Drivers leave when incentives drop
Unpredictable earnings
No guaranteed income structure
Surge pricing issues
Inconsistent demand-supply balance
Rider cancellations
Poor ride matching or wait times
Hypothesis
Drivers prefer stable income over high but uncertain income. If we provide earning predictability and loyalty rewards, driver retention will improve.
Solution
Guaranteed Earnings Program
Complete 20 rides to get ₹X guaranteed earnings. Weekly earnings guarantee gives drivers income predictability.
Stable income > High but uncertain income
Driver Levels (Gamification)
Bronze, Silver, Gold, and Platinum levels with benefits like higher earnings multiplier, lower commission, and priority ride allocation.
Smart Ride Allocation
Prioritize rides to high-rated drivers, drivers with fewer cancellations, and drivers close to incentive targets.